Today, we’re talking about customer journey workshops. For those who are not familiar, these workshops are designed to completely transform a particular part of the customer journey within a business. It could be in sales, it could be in service, but it’s all about understanding the customer attitudes, behaviours, and touchpoints.

In these workshops, we often have moments that are really transformational for businesses. It’s amazing to see the speakers inspire the participants because it means we’re hitting that moment that truly matters, that wow point in time where the business realizes the significant differences they can make to benefit their customers. We map out the journey, capturing all the different attributes and touchpoints, and provide participants with a visual map to take away.

This journey takes a business from being good to being really great, even world-class. It’s fantastic, and it also links to systems. Everything we do and plan has to have a system of control to ensure that these processes are embedded, that things are done consistently, and that checklists and step-by-step guides are completed within the right timeframe.

So, I just wanted to share this view across the Humber and mention these workshops. They might be something that you have found extremely valuable in your business or somewhere nearby as you grow. Very soon, some people might be sending out festive messages, but before that, have a fantastic Christmas, enjoy the festive season, and stay on the inside. Bye for now